After years of soul-searching around Melbourne’s nightlife, techno enthusiast Josh Wain has channelled his focus towards DJing and has quickly become a sought-after music selector.
As one of the masterminds behind a few forward-thinking events – Autosea and Doppler, and North Melbourne hot-spot Yours&Mine – Wain aims to provide something different to the electronic music scene.
His focus on delivering an original sound to the masses helped him land a warm-up slot at Carl Cox’s PURE, as well as warm-up and support for the likes of DVS1, Spencer Parker, Stephanie Sykes, Sven Weisemann and Detroit Techno Militia’s, T.Linder.
While he’s performed across a variety of time slots, it’s the early morning hours where Wain truly flourishes. With his distinct brand of high-octane techno, you can expect no chill during a Josh Wain set.
You have been involved running events with crews such as Autosea and Doppler – what do you think are the main factors to consider when organising successful techno events?
There are a lot of factors that need to be taken into consideration when organising a successful event, ranging from your target audience, budget, location, current trends, and the artists you are booking. It’s important to keep in mind that something that may have worked the previous year may not work again the following year.
Much like anything in business, planning for an event requires a central focus on addressing the needs of your target audience. If you want to stand the test of time and have punters continually return, meeting their needs and requirements is essential – they need to know what they’re walking into each time they come to one of your events. In saying this, it’s important to differentiate yourself from the crowd, so whilst keeping up with current trends, it’s just as important to be trying different things and injecting new ideas into your brand.
Considering how competitive the market has become, it’s important to remain on top of each of these factors, as the popularity of your brand could decline just as quickly as it rose. There’s a lot to take into consideration, so we’ll leave it there for now.
Please tell us about your view on genre specificity?
You regularly see artists pigeon holed into the one genre, whether it was by chance or choice we’ll never know. More often than not, if you see someone cross genres it’s done so under a different alias.
Breaking into a different genre under the same name could have a somewhat negative effect on the artists reputation, especially when they’re known for a particular sound or style. If an artist is making, or playing a different style of music under the same name that their followers are not a fan of, they could quickly lose their support. When punters are going to see someone perform they like to have an idea what they’re going to be playing.
Therefore, due to the way people associate sounds and styles with an artist, I completely understand why they tend to stick to the one genre, or why they create an alias when they’re planning to dabble in other areas of music.
What type of techno gets you fuzzy, and what elements of it makes you lose it?
I love, and have time for a lot of different styles of techno! Whether it be acid, spaced out and hypnotic, raw, industrial or dubby, there’s a time and place for it all. The only style of techno that straight up doesn’t do anything for me is melodic. It never has, and I don’t think it ever will.
KONTRAST COLLECTIVE is a group of creative spirits who loves to combine raw sounds, dark, thumping beats and intense, edgy musical experiences with extraordinary visual elements in an experimental and innovative way. Apart from organising events we love to shine light on Australia’s best upcoming and veteran DJ’s. The sixteenth round of the KONTRAST Mini-Mix Series will run from April 3rd to 24th, with an exclusive podcast from each artist along with a short interview to get to know them better.
Mini-Mix Series #16: